GCG developed the Truth About Cellulite campaign for Cellfina, a minimally invasive cellulite treatment. The campaign included both consumer- and HCP-facing marketing materials. Campaign collateral included in-office marketing materials, journal ads, banners, out-of-home and digital tactics.
Why is this ad special:
To help Cellfina stand out in a crowded market, the multichannel campaign acknowledged women’s experiences with failed cellulite treatments and myths while differentiating how Cellfina provides a novel, long-lasting solution. The insight-driven campaign resonated with women and emphasized how physicians can address the underlying cause of bothersome cellulite.