Intouch Solutions is an independent, full-service agency built for the new realities of modern marketing. Intouch offers innovative solutions to life science companies that want to connect with consumers, healthcare professionals and payers.
At Intouch, we get fired up when people talk about getting— and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
EYLEA’s HCP “swimmer” website and DSA metaphorically show how the powerful drug combats excess fluid found in the retina in certain types of eye disease. The content spans things like pivotal trials and reimbursement information, while the visual experience is a tour de force created in part with special effects experts.
Why is your creative special:
At the center is a high energy web video featuring a powerful swimmer carving through the water using the most powerful stroke, the butterfly. We spent a full day capturing the action with underwater camera housings, cranes and dollies, high speed lenses, 3D body scans and an all-star production crew.
We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.
It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
The new venture aims to provide clients with global reach.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.
Digital prowess drives this Kansas City-based agency toward the $100-million mark
An early review of the Apple Watch
Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.
Growing client demand encouraged the agency to make its HCP content capabilities official.
GlaxoSmithKline is souping up its social media monitoring with a digital strategy it says will create processes that are standard enough to streamline communications, but flexible enough to meet local requirements.
Manufacurer and agency hires and promotions