Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Healthcare's own 'Undoing Project'

Healthcare's own 'Undoing Project'

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What two connoisseurs of human error taught the world about the mind's inner workings has implications for healthcare marketing.

David Gideon, medical media icon and industry stalwart, dies at 75

David Gideon, medical media icon and industry stalwart, dies at 75

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For Gideon, honoring those who helped build the medical ad industry became a labor of love.

Media buyers form group to advance standards in POC

Media buyers form group to advance standards in POC

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Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.

Acquisition fever in July: What does it mean for agencies?

Acquisition fever in July: What does it mean for agencies?

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Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.

CCO firings a sign of agencies' waning tolerance for misbehavior

CCO firings a sign of agencies' waning tolerance for misbehavior

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Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.

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