Most Recent Articles by Marc Iskowitz
What two connoisseurs of human error taught the world about the mind's inner workings has implications for healthcare marketing.
For Gideon, honoring those who helped build the medical ad industry became a labor of love.
Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.
Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.
Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.